Leaders & innovators in soil health

We’re on a mission to empower growers to cultivate healthy soil and create an agricultural system that lasts for generations.

Because when we support our soil, the soil supports us.

Meet the MyLand leadership team

Dane Hague

Co-Founder, Chief Executive Officer

Peter Williams

Managing Director, Corporate Development

Bob Thompson

Co-Founder, Chairman

Andrew Ayers

Co-Founder, Director, Microalgae Impact

Kristine Nichols, PhD

Principal Scientist, Research Director

Aaron Vickles

Vice President, Operations

Sarah Lee

Vice President, People

Chris Brinkerhoff

Senior Director, Financial Strategy & Controls

Rob Williams

Chief AI Officer, Fractional

Robin Aylsworth

Senior Director, Manufacturing

Nicole Small

Director, Marketing

Matthew Johnson

Director, Ag Science

Grower relations team

Ready to transform your soil? You’re in good hands.

Dave Booher

Senior Vice President, Sales

Jonah Parker

Vice President, Grower Relations

Jeff Tuel

Director, Grower Relations

Gil Rodriguez

Director, Grower Relations

Jeff Downs

Director, Grower Relations

Jerry Riney

Regional Sales Manager – Texas

Thad Schutt

Director, Grower Relations

Harrison Maples

Grower Relations Manager

Kayla Kisling

Sales Administration Manager

Get contacted by your regional sales rep

Board of directors

Dane Hague

Co-Founder, Chief Executive Officer

Robert Thompson

Co-Founder, Chairman

Bill Buckner

Retired, Cargill

Scott Devos

Proterra Investment Partners

Michael Borden

Borden Family Trust

Paul Atkinson

Climate Innovation Capital

Our values

Partnership

We partner with each other and growers striving to create a healthier planet.​

Transparency

We cultivate a culture of transparency through communication, trust, and accountability.

Empathy

We commit to understanding perspective, listening, and caring. ​

Bold

We dare to make and impact and challenge the status quo; we think beyond today.​

Our journey

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum

2008

The idea bloomed.

Andrew Ayers, co-founder, stumbled upon an Arizona farmer intentionally growing algae in a blue kiddie pool.

2009

Ground zero for soil regeneration.

First pilot MyLand System was placed on 200 acres of dead farmland in southern Arizona, leased by Del Monte. The results laid the path for Dane, Andrew, and Bob to found MyLand.

2014

MyLand incorporated.

Driven by shared passion for soil health and sustainable agriculture, Dane, Andrew, and Bob founded MyLand.

2014 – 2016 

R&D in Arizona.

Research and development to build the MyLand Service.

2018

First employee hired.

Now in 2026, MyLand celebrates a team with dozens of soil health experts, scientists, and managers. 

2019

Patent issued.

Using MyLand’s technology and the land’s own native ecosystem, farmers can now easily and rapidly implement regenerative agriculture practices. 

2021

First round of investment closed.

Agriculture industry executives support MyLand’s innovative and patented soil health systems in the Southwest U.S. market.

2021

Soil as a Service™ debuts.

Our first customer, Marvin John, signed on with MyLand.

2022

Expanding to growers across the PNW, AZ, CA, FL, and TX.

MyLand closed $12 million of funding to scale Soil as a Service™ across key regions.

2023

More funding to serve more farmers.

MyLand secured an additional $23 million of funding.

2023

A partnership buds with Texas A&M University AgriLife Research.

MyLand program in Texas began, in collaboration with Texas A&M University AgriLife Research on soil health research across 22,000 acres.

2023

MyLand welcomes new team members.

Employee count grew from 23 to 64.

2024

Funding to support CA, AZ, TX, the PNW, and Alberta.

PaceZero Capital Partners provided MyLand with a US $20 million Hardware as a Service Financing Facility.

December 2024

MyLand Service became available to organic growers.

MyLand’s Soil as a Service™ is now compatible with organic growing practices, elevating organic standards with healthier, more productive soil.

2025

Washington growers can access MyLand & apply for 1st year funding.

MyLand program in Washington began, in collaboration with Washington State Dept. of Agriculture and Washington State Dept. of Commerce, in an effort to lower greenhouse gases and improve soil health in Washington.

2025

Soil as the foundation of sustainable agriculture is recognized.

MyLand closed $23 million in funding led by Proterra Investment Partners. The influx of capital has supported MyLand’s rapid, contracted growth with both new and existing growers across the U.S. and into international markets.

2025

Water conservation study with ASU begins.

MyLand program in Arizona began, in collaboration with Arizona State University and Arizona Water Conservation Grant Fund, to study water conservation and soil health improvement in Arizona.

2025

Recognized for the direct connection to a farm’s existing irrigation.

MyLand won the AgTech Breakthrough Award for Overall Smart Irrigation Solution. Our Service transforms traditional irrigation into a powerful soil health tool for farmers.

2026

Grower’s Edge debuts for apples, pistachios, and almonds.

MyLand launched a crop warranty program guaranteeing grower ROI at a minimum benefit of $250/arce.

Backed by the best